Kiwi DigitalWebsite proposal · For Andy & Will Coltart

Premium builds. Invisible online.

We reached out because work this good shouldn't be this hard to find.

The problem

Your site is one long scroll of consent drawings — it hides the craft and gives Google nothing to rank, so the right clients never find you.

How we help

A fast, SEO-driven, design-led rebuild that shows off your work, ranks across Hawke's Bay, and turns searches into enquiries.

Prepared for Andy & Will Coltartby Richard Barley, Kiwi DigitalKiwi DigitalLocal, in Havelock North
A note from Richard

Hi Andy, hi Will — it's Richard. We've met around Havelock North before, and I've watched True North's builds go up around the Bay with real admiration. Warm, low-carbon homes, built properly and managed end to end — that's the kind of building this region should be shouting about.

So I'll be straight with you: this is me reaching out off my own bat, because the one thing not doing your work justice is your website. It's the first thing most new clients see, and right now it's quietly underselling you — which feels like a shame every time I land on it. I'd genuinely love to fix that for you, and being just down the road, I'm only ever a coffee away.

RB
Richard Barley
Kiwi DigitalKiwi Digital · Havelock North
The opportunity

Your work is premium. Your website isn't — yet.

The current site is a single long-scroll page of technical drawings with one navigation link. It hides everything that makes True North worth hiring — and gives Google almost nothing to rank. That's the gap we'll close.

Where it's holding you back
  • No structure — one page, one "portfolio" link, nowhere for services or story.
  • Near-zero SEO — nothing to rank for "builder Havelock North / Hawke's Bay".
  • Portfolio is consent drawings, not finished homes — reads as paperwork.
  • No trust signals — no testimonials, team, credentials or process.
  • Weak call to action and no enquiry form to capture leads.
What the rebuild delivers
  • A clear structure with proper service and approach pages.
  • SEO built into the foundations — found by the right local clients.
  • Photo-led project stories that show the calibre of your builds.
  • Credibility front and centre — sustainability, credentials, people.
  • Enquiry forms and clear calls to action on every page.
The current site, up close

This is what a new client sees today.

None of it reflects the calibre of what you build. Two screenshots, taken today from truenorthdb.co.nz:

truenorthdb.co.nz
Current True North homepage — sparse centred text and a stock landscape photo
The homepage
  • 1One link — "portfolio" — and no real navigation.
  • 2Tiny centred paragraphs, no hierarchy, no hero.
  • 3No clear call to action to capture an enquiry.
  • 4A stock landscape stands in for your actual homes.
truenorthdb.co.nz — "portfolio"
Current True North portfolio — black and white technical consent drawings
The "portfolio"
  • 1It's a long scroll of consent and working drawings.
  • 2Technical elevations — not finished, lived-in homes.
  • 3No captions, context, or story behind any build.
  • 4Nothing a prospective client emotionally connects with.
Positioning

One idea no other local builder can own.

True North is Hawke's Bay's sustainability-led design & build partner — warm, low-carbon homes and spaces, project-managed end to end.

Thermal performance, embodied carbon and material provenance aren't a footnote — they're the spine of the brand. We lead with them, then prove them through the work. Here's who we'll speak to:

Out-of-region owners
Building or renovating in Hawke's Bay while living elsewhere — they need a project manager they can trust from afar.
Renovations & extensions
Premium alterations to existing homes where craft, warmth and detail matter most.
Fire & insurance rebuilds
A sensitive, well-managed rebuild path — highly relevant across the region post-Cyclone Gabrielle.
Light commercial
Considered, thermally-efficient commercial fit-outs and builds for local businesses.
Site structure

A site built to be found — and to convert.

Every top-level page earns its place: it answers a real question your clients are searching, and it gives Google a clear, rankable target. This is the backbone of both the navigation and the SEO.

01Home
  • Hero & positioning
  • Featured projects
  • Approach snapshot
  • Enquiry CTA
Ranks for "builder Havelock North / Hawke's Bay".
02What we do
  • New builds
  • Renovations
  • Fire rebuilds
  • Project management
  • Commercial
A landing page per service — your biggest SEO win.
03Our approach
  • Thermal performance
  • Embodied carbon
  • Material provenance
The differentiator, told properly.
04Projects
  • Photo-led case studies
  • By type & location
  • Privacy-respecting
Fresh, indexable content over time.
05About
  • Will & Andy
  • The team
  • Credentials
Builds the trust that wins the brief.
06Contact
  • Enquiry form
  • Phone & email
  • Studio location
Local schema + Google Business Profile.
Local SEO
Google Business Profile, location-aware copy (Havelock North, Hastings, Napier), reviews and consistent listings.
Content & service pages
A page for every service and a growing library of project stories — the pages that actually rank and convert.
Technical foundations
Fast Core Web Vitals, mobile-first, clean structured data, sitemaps and metadata done right from day one.
What we'll build

Everything a modern builder's site needs.

Practical features that make the site easy to run, fast to load, and built to turn visitors into enquiries.

Project showcase
Photo-led case studies, filterable by type and location.
Self-serve CMS
Add projects and edit content yourselves — no developer needed.
Enquiry forms
Smart forms with spam protection, straight to your inbox.
Lightning fast
Top Core Web Vitals — quick to load, great for ranking.
Mobile-first
Flawless on phones, where most clients will find you.
Analytics
See what's working — traffic, enquiries and call tracking.
Trust & credentials
Testimonials, Master Builders, LBP and Site Safe up front.
Google profile
Set up and linked so you appear in the local map pack.
How we'll work

From kickoff to launch in about four weeks.

A clear, staged process with a checkpoint at the end of each phase — you always know where things are and what's next.

01

Discovery & strategy

Workshop your goals, audiences, services and the projects to feature. Lock positioning, sitemap and keywords.

Week 1
02

Design

Develop the chosen direction into full page designs — home, service, approach, project and contact templates.

Week 2
03

Build

Engineer the site with the CMS, forms, SEO foundations and analytics — fast, accessible, responsive.

Weeks 2–3
04

Content & photography

Run the shoot, write the copy, load projects and credentials. Happens in parallel with the build.

Week 3
05

Launch & optimise

Final checks, redirects, Google Business Profile, then go live — followed by a tuning window.

Week 4
Why us

The right people for the job — right here in the Bay.

You don't need a big-city agency to build a great website. You need someone who knows the work, knows the area, and owns the result.

75+
websites launched
10+ yrs
building for NZ business
Local
Havelock North, owner-led
You're looking at our work
This proposal was designed and built by us, in the very direction we'd take your site. The standard you're reading right now is the standard you'd get.
Local, and easy to reach
We're in Havelock North — not a call centre in another city. People who know the Bay, who you can sit down with over a coffee whenever you need.
Built to be found
We build fast, modern, SEO-first sites engineered to rank — not slow templates. Getting found by the right local clients is the whole point.
Senior, end to end
Strategy, design, build, words and SEO — handled by people who own the outcome. No handoffs, no juniors, no account managers, no surprises.
Investment

A clear, staged investment.

Transparent pricing in three parts — the rebuild itself, the content that brings it to life, and an optional care plan to keep it sharp.

Recommended
Core rebuild
$4k–8k
Strategy & IA, custom design in the chosen direction, Astro build, headless CMS, service & project templates, SEO foundations, forms, analytics and launch.
Photography & content
$1.8k–2.8k indicative
Half-day photo shoot of finished builds plus process shots, image editing, copywriting in your voice, and testimonial gathering.
Care plan
$99 / month
or $995 a year — two months free
Hosting & edge CDN, security and updates, backups, monthly content and SEO tweaks, and ongoing support.
Prices exclude GST. Photography varies with the final shoot scope — we'll confirm a fixed quote before we begin.
Next steps

Let's give True North the home it deserves.

Three simple steps to get moving. Pick a direction, and we'll take it from there.

1

Approve the direction

Choose the design direction and confirm scope, so we know exactly what we're building.

2

Discovery workshop

An hour with Will & Andy to lock goals, audiences and the projects to feature.

3

We start building

Design and build kick off, with checkpoints along the way to launch.

Start the project
richard@kiwidigital.biz Kiwi Digitalkiwidigital.biz Richard Barley · Havelock North

Prefer to talk it through first?

Pick a day and time that suits — hitting send emails me your preferred slot, and I'll confirm to lock it in.

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